Micro and Macro Environment Factors Essay Example

Micro and Macro Environment Factors Paper In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behavior. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organization. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituents arent the direct control of the organization, still they can be influence by organization through its policies and strategies (Dry. Carmine Gunman, 2010 page 37). Micro environment factors which could influence Dynamic International Ltd are: Employees Employees are critical to success of the organization, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Employing the right stuff, providing them trainings and keeping them motivated gives ability to et customers deadlines and produce high quality hand gloves. Suppliers Suppliers are those that provide goods and services which are transformed into value by organizations. Dynamic Ltd should look for right suppliers and keeping good relationship is crucial to organization, getting competitive prices and high quality goods are the one of the good relationship examples. Customers Customers are the ones who make a market; they are the ones who buy goods and using them. We will write a custom essay sample on Micro and Macro Environment Factors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Micro and Macro Environment Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Micro and Macro Environment Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customers are the reason why companies start business, why companies developing new products and differentiated their existing products. By selling the goods to the customers organizations makes a profit, thats why Dynamic Ltd have to concentrate on satisfying their customers needs and wants. Macro environment The macro environment consists of constituents that are beyond of the business organization. The constituents are social-cultural, technological, economical and political factors which constitute their own individual environments (Dry. Carmine Gunman, 2010 page 37). Macro environmental factors which could influence Dynamic International Ltd are: Political Government is the one that responsible providing the rules of the game which make business function smoothly, government responsible for introducing new laws and regulations, taxation for the business. For example if government decides to cut funds for public sector in order to save money, all councils may have to look for cheaper options to buy gloves for their workmen, which means Dynamic Ltd could lose their customers. Economic It is very important to look at economic environment. Almost every business depends on it, some countries have strong economy some countries dont. Economic environment is very dynamic; it keeps on changing in changes with government policies. If economy is poor there will be negative effect on the business and organizations would have to find the way out to make people buy their products. For example if there would be high unemployment in the country Dynamic Ltd would have to use different marketing strategies by using commercials or advertising, or dropping their prices to show compassion for their customers. Technology Technology is changing fast and the adoption of the new technology could be a good investment in the business, for example Dynamic Ltd decide to buy a new manufacturing machine , this could be a competitive advantage for hem, and it could increase a speed of the production and save the money instead of hiring extra employees. Segmentation Criteria To segment the market is crucial because you have to allocate resources and to know who you are concentrated at. There are four types of segmentations which is geographic, demographic, cryptographic, and behavioral segmentation. I will be proposing two segmentation criteria for Dynamic Ltd which is: Demographic segmentation Dave Needled (1999) suggests that this is the most commonly approach to the market. The division of consumer groups according to demographic rabbles such as age, gender, income, occupation, education, family size helps you to target market. Dynamic Ltd could use this to understand how these characteristics influence the products they selling. For example, knowing that customer needs changes with age they could promote their products to meet the needs Of all age Of groups or using gender segmentation they could increase productivity buy start selling both male and female hand gloves. Behavioral segmentation Behavioral segmentations concerned about buyers behavior, they are divided into segments according the way they behave, such as usage of the reduce, knowledge of the product, loyalty, and attitude toward the products. For example loyal customers might be able pay extra price for a pair of gloves, because their trust the quality and standard of the product, but some may not be interested because they know little or nothing about it. Targeting Strategies Another step after we finish segmentation is targeting. Once the market has been segmented, the Dynamic International need choose targeting strategy. Targeting is about which and how many groups of customers organizations are going to target with its products or services. There are three targeting strategies: differentiated, undifferentiated, and concentrated. Differentiated strategy This strategy is when the company decides to target more than a one market segment. Using this strategy the company can spread risk across the market, so if one segment declines the company still has revenue from others. The disadvantage is that it requires a high level of marketing expertise and will incur higher costs (Marilyn A. Stone, John Despond, 2007 page 172). Undifferentiated strategy This strategy is when organization assumes that the market is homogeneous nit, in other words company ignores market segment differences and goes after all market with one product offering (Marilyn A. Stone, John Despond, 2007 page 172). This approach would suit for large global companies that have strong offerings, or organizations who sell commodity products. Concentrated strategy This strategy involves specializing in one specific segment. This can lead to detailed knowledge of target segmentÃ'Å¡ s needs and wants, with the added benefit that organization is regarded as a specialist over it mass-market competitors. Advantage of this strategy is that it reduces costs, as there is only one marketing mix to manage (Marilyn A. Stone, John Despond, 2007 page 172). I think the most suitable targeting strategy for Dynamic International Ltd would be differentiated strategy, because this strategy is perfect for organizations wishing to grow. Targeting more than one segment means that Dynamic Ltd would have got more products to offer, so even if some segments would fail they would still get profit from other segments. Consumer Buying Behavior Why do we need to understand customer behavior? Analyzing customers behavior helps to understand why buyers buy and use certain products and revises, it helps business to adjust their marketing strategies and promote their products. Consumer buying behavior is ;the decision processes and acts of individuals involved in buying and using products or services (BP Learning Media, 2010 page 131). There are many situations that buying behavior could affect marketing activities. As I illustrated below in the first situation it could depend on customers lifestyle. If the customer is young student who doesnt really know much about technology and needs new laptop, because the old one is broken down, would probably make up his mind quick and easy. While professional IT specialist would probably take is time and think about performance and quality of the product. Second situation as illustrated below it might be psychological factors, where customer is loyal to Apple products and belief that is better than any others. Buying a laptop (second situation) Buying a laptop (first situation) Positioning After finishing segmenting and targeting I am going to decide what type of positioning strategy could Dynamic Ltd use for its products. Positioning strategy helps to differentiate organization products and services from its monitors. Havilland (2010) suggest that positioning could be defined as the distinct place of products (or service) occupies in the minds of the target customers relative to competing products. In other word, how the firms wants its products to be perceived by target customer on important attributes or benefits. Differentiating themselves from competitors is crucial to success, being able to create different perception about your product in your targeting customers minds that is where the success is. First thing Dynamic Ltd could try to be different by offering different prices to their customers; however their competitors could switch their prices easy to be competitive. But having good competitive price and quality products that what makes different from your competitors. Dynamic Ltd should come up new design gloves that are comfortable, long lasting and safe gloves that could suit both male and female. Being the first to offer something unique would be a success. They could even use a slogan for their products such as The Best hand gloves to protect your hands Conclusion clearly showed what and how micro and macro factors could affect Dynamic Ltd marketing decisions. Also suggest you the best suitable segmentation criteria, targeting strategy and positioning for your product. Pop my suggestions will help George to make future decisions easier for his company.

Free Essays on Motherly Love According To The She-Devil

Table of Contents I. Thesis Statement & Introductory †¦Ã¢â‚¬ ¦page 1 II. Body†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 2-3 III. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.page 4 We will define motherly love according to the She-Devil. We will also explore her actions feelings and reactions through out the tale. Based upon her actions we will investigate her motherly instinct to the death of her son, and how it ties in with human motherly instinct. First, what is motherly love? Is it the instinct that females gain after having a child, or the natural intuition? Well maybe it is a combination of many things that only a mother can understand, realize and embrace. There are so many queries and yet so little answers on this subject. Some of which will never be answered. However, the story we will discuss is John Gardner’s â€Å"Grendel†. The basis of story is the mother of Grendel, the She-Devil. The She-Devil enters as Grendel is killing and terrorizing Herot village and soon after the fight with Beowulf. With Grendel’s Mother, the thanes feel little attack. We see the warriors settling down to sleep in Herot after the huge celebration of Beowulf's victory over Grendel. They seem unaware of the fact that Grendel has kin who may come to avenge his death. However, meanwhile Grendel's mother is rapidly approaching Herot to gain revenge for her son. In her anger she rushes into the hall and viciously grabs Aeschere, who is Hroathgar’s closest friend. She also grabs her son’s arm and rushes out with her prisoner. When it is discovered a man is dead, sorrow is renewed. There is no more joy at Heorot, now that the she-monster has sought "payment" for the death of her son. Yet since she and her son are monsters little sympathy is felt among the men. For twelve long years Hrothgar's men were murdered. Beowulf put a stop to the madness when he killed Grendel. But no one has thought about Grendel's kin. When Grendel's moth... Free Essays on Motherly Love According To The She-Devil Free Essays on Motherly Love According To The She-Devil Table of Contents I. Thesis Statement & Introductory †¦Ã¢â‚¬ ¦page 1 II. Body†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 2-3 III. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.page 4 We will define motherly love according to the She-Devil. We will also explore her actions feelings and reactions through out the tale. Based upon her actions we will investigate her motherly instinct to the death of her son, and how it ties in with human motherly instinct. First, what is motherly love? Is it the instinct that females gain after having a child, or the natural intuition? Well maybe it is a combination of many things that only a mother can understand, realize and embrace. There are so many queries and yet so little answers on this subject. Some of which will never be answered. However, the story we will discuss is John Gardner’s â€Å"Grendel†. The basis of story is the mother of Grendel, the She-Devil. The She-Devil enters as Grendel is killing and terrorizing Herot village and soon after the fight with Beowulf. With Grendel’s Mother, the thanes feel little attack. We see the warriors settling down to sleep in Herot after the huge celebration of Beowulf's victory over Grendel. They seem unaware of the fact that Grendel has kin who may come to avenge his death. However, meanwhile Grendel's mother is rapidly approaching Herot to gain revenge for her son. In her anger she rushes into the hall and viciously grabs Aeschere, who is Hroathgar’s closest friend. She also grabs her son’s arm and rushes out with her prisoner. When it is discovered a man is dead, sorrow is renewed. There is no more joy at Heorot, now that the she-monster has sought "payment" for the death of her son. Yet since she and her son are monsters little sympathy is felt among the men. For twelve long years Hrothgar's men were murdered. Beowulf put a stop to the madness when he killed Grendel. But no one has thought about Grendel's kin. When Grendel's moth...

Anna Garcia Lab Report

Anna Garcia was found dead in her entry hall way by the police at 9:56 am on the notice from Doug Greene who was worried and called 911 at 9:45 am. The suspects were/are Alex Garcia, Erica Piedmont, Doug Greene, and Lucy Leffingwell. The evidence supports the case of it being none of them. I have received the suspect list, external autopsy report, and other evidence collected. So far the internal autopsy is needed to confirm any hypotheses and now all thoughts of how Anna Garcia died is only a hypothesis. Summary of Findings: Anna Garcia was found dead at 9:56 am by local police. My findings are that none of the suspects committed any crime related to Anna Garcia’s death. In support of this, the finger prints, blood analyses, shoe print, hair, and was unknown substance/Aspirin all show that none belonged to anyone but Anna. I believe that a disease or some other foreign pathogen caused her death, the thing that killed her I belief is Reye’s syndrome. To support this it is caused by aspirin and when recovering from an illness. It also causes vomiting (was on corpse), irritability and aggression (was reported she was in arguments and fighting with many people), and causes edema (on corpse in ankles). Her body also had a injury on her head were she is thought to have fallen and hit her head, I suspect on the over turned table in the crime scene. Conclusion: In all the findings support Reyes syndrome. The findings are her; blood tests, suspect stories, and fair amounts of information that suggest no person was involved all support that the manner of her death was natural, and not foul play for anyone to get ahead.

Career planning Essay Example | Topics and Well Written Essays - 1250 words

Career planning - Essay Example I am majoring in accounting with my previous major being computer science, which means that I am endowed with strong and extensive computer skills and problem solving abilities. Upon graduation at the end of this year, I intend to seek employment with a public accounting firm within a period of one year. This will help boost and advance my accounting knowledge and skills. Now, I want to develop a formidable base with regard to my experience through exposure to a comprehensive range of business fields. I want to acquire focused expertise in accounting, but at the same time maintain career flexibility so that I am not inclined to pursue only a single career line. Attaining these short-term objectives will act as a stepping stone and will guide me towards attaining my long-term ambitions. Work location and remuneration will not be an impediment to my quest to gain skill and experience. In the short-term, I would like to continue working for the public accounting firm. I will attend a graduate school as a pert time student while working. As I work and concurrently attend school, I hope that my skills and experience will greatly be enhanced, and the achievement of my short-term goals will then propel me to the next level of my career. I intend to sit for and pass CPA exams in five years. Furthering my education and experience will give me a competitive advantage. In the long-term, I intend to keep on climbing the corporate ladder, and later work for the company as an accountant. It is my desire to conclude my professional career by retiring on a peak note. I also intend to sit for and pass the CFA exams. This will provide me with a wide choice of career options. I would like to a long, comfortable and illustrious career life, and thereafter a simple post employment retirement life. I will obtain immense satisfaction from knowing that I touched people’s lives and

Refuting the Link between Autism and Vaccines Research Paper

Refuting the Link between Autism and Vaccines - Research Paper Example Ever since Dr. Wakefield brought into light the link between Autism and the MMR vaccine, the medical world has been thrown into controversy. Charges and counter charges have been made with no clear theory on the validity of the allegation. The medical fraternity, in which Dr. Wakefield was a member, was split into camps with some denying the link and some supporting Dr. Wakefield’s claim. To go by the facts, Dr. Wakefield along with his colleagues found that MMR immunization caused side effects like developing â€Å"intestinal symptoms and subsequent autistic regression† (Kemp & Hart, 2010, para 3) in patients immediately after the immunization. The article that they published, claiming the link between Autism and the MMR vaccine, created havoc as parents showed full resistance to the immunization process of their babies (Kemp & Hart, 2010). Parents also questioned the use of thimerosal, a by-product of mercury, as a preservative in the vaccine. Following Wakefield†™s findings, further studies have been conducted regarding this issue and the result was again a mixed response. Though no substantial evidence of the link could be established, the theory of the harmful effect of thimerosal could not be dispellel. This paper will weigh the different postulations for and against the allegation that vaccines, in particular the MMR vaccine, cause Autism. I will concentrate on the different perspectives related to the controversy. It would focus on issues supporting the allegation like the cover up policy of CDC on the Autism-vaccine true picture, the unprecedented use of thimerosal in vaccines for commercial reasons; as well as on the opposite views that nullifies the claim on the basis of lack of evidence and research findings. Considering the absence of substantial proof about the possible link, I could not support Wakefield’s theory. In placing my argument refuting the link between Autism and the MMR vaccine, I will focus on unbiased con crete data based research outcomes and established theories. Claims That Autism is Linked to Vaccines Following Dr Wakefield’s claim, there has been a spate of studies on the same topic (Kemp & Hart, 2010). A number of scientists and research professionals have claimed the authenticity of Wakefield’s finding. Their support of the theory is based on certain research outcomes that indicate a possible link between Autism and the MMR vaccine, containing thimerosal (mercury) and aluminium. They claim that the MMR vaccine is the main reason for the growing rate of Autism in children. The proponents of the possible link explain that as the onset of Autism is determined to be at the age of 2 years, also the age at which MMR immunization is done; there is every possibility of Autism being caused by MMR vaccine. The Culprit Vaccine Habakus (2011, p. 1954) records show that out of 163 articles on the Autism-vaccine issue, 43 of the researched papers theorized in favour of the po ssible link. He is implying that there is a big population among researchers who have suspected the possible effect of the MMR vaccine in causing Autism. Habakus believes that the government and media are conjointly suppressing the research implications of Autism-vaccine link and highlighting those that refute any such possibility. Habakus (2011) concentrates on certain factual details, concrete findings and also draws relevant evidences and builds his argument on them. He starts his case by pointing out the incident in which ten

Traditional Litigation and the Non-Traditional Alternative Dispute Resolution Essay Example for Free

Traditional Litigation and the Non-Traditional Alternative Dispute Resolution Essay There are many ways to handle a dispute. Many people chose to use the traditional litigation system, which are lawsuit being brought forth in the courts and some people choose alternative routes which may not always be involved in the court. The formal definition of traditional litigation is â€Å"the process of bringing, maintaining, and defending a lawsuit. This is also called judicial dispute resolution because courts are used to decide the case† (Cheeseman, 2010). Alternative Dispute Resolution is defined as â€Å"methods of resolving disputes other than litigation† (Cheeseman, 2010). Alternative Dispute Resolution By far the most common form of ADR is arbitration, however other types of ADR exist such as negotiation, mediation, conciliation, mini-trial, fact-finding, and the use of a judicial referee. â€Å"Negotiation is a procedure whereby the parties to a dispute engage in negotiations to try to reach a voluntary settlement of their dispute† (Cheeseman, 2010). Negotiations can go on for an extended amount of time to ensure that both parties are satisfied. Mediation is another type of ADR in which all parties involved in the issue select and agreed to use neutral third party that assumes the role of an intermediary that between both parties. The sole purpose of this intermediary is to facilitate a settlement between the parties. If an accord is reached by the disputing parties, then a settlement agreement is written and executed by the parties. Conciliation is a method of ADR frequently used when the parties involve do not wish to face each other in a confrontational venue. In this method an interested party known as a conciliator assists the party’s dispute to reach a settlement. The conciliator facilitates this process by the communicating offers and counter-offers of settlement between the two parties. Traditional Litigation System The traditional litigation system is where two parties (defendant and plaintiff) go forward in a court of law to solve a certain issue that they have with each other. In a traditional legal system the contents of the case publicity is not considered because adverse publicity is what is associated with litigation. The expenses in the traditional litigation system can become expensive and costly; this is the reason that some people chose Alternative Dispute Resolutions. Differences between Systems The two legal systems have some major differences. In the ADR system the resolution is usually less formal and less intimidating than in the traditional legal system. The resolutions are quicker and less expensive, the dispute is usually heard by an arbitrator or mediator and at the end of the â€Å"trail† the respondents will receive an opinion which can be filed with the court to become binding and turned into a judgment. The traditional legal system or trials are usually a more formal and slower process. The trials are more expensive because of the length of the trials. Trials are often heard before a judge and the judgments are binding through the court systems. Conclusion A person has to choose to decide which of the legal systems work best for them. It is important for a claimant to compare and contrast the impact that either of the systems would have on their particular situation.

Summary of The Adventures of Huckleberry Finn One and Two :: Huckleberry Finn American Literature Essays

Summary of The Adventures of Huckleberry Finn One and Two "You don't know about me, without you have read a book by the name of â€Å" The Adventures of Tom Sawyer," but that ain't no matter. that book was made by Mr. Mark Twain, and he told the truth, mainly. There were things which he streched, but mainly he told the truth. That ain' nothing. I never seen anybody but lied, one time or another, without it was Aunt Polly, or the widow, or maybr Mary. Aunt Polly-Tom's Aunt Polly, she is-and Mary, and the Widow Douglas, is all told bout in that book-which is mostly a true book; with some, as I said before.†(Twain 1)   Ã‚  Ã‚  Ã‚  Ã‚  Any way I am here to tell you somethings bout this man that has write all these things bout our adventures. So listen an maybe you might even learn a little something bout this man. Now let me think....oh ya, now I recall it. I reckon it was a warm November ju's like any other, the 30th to be exact. But that ain't how Sam's Pa spoke of it. He had to go maki'n big, fancy speeches and things of that sort at the party. But after all that mubl'in we had a purdy good time. As a matter of fact as I recall that day it was almost pur'fect. If it warn't for me drunk Pa gettin arrested by the Sheriff that morn, it woudda' been real pur'fect. Course I reckon a boy's gota have a good time at his best friend's bert'day party. I was at Sam's house. Course I warn't de only one dare. His Pa, Judge Clemens and Ma, Miss Jane Lampton, till she married of course, was dare and I reckon his whole 'tire family must da been at dat house, can't barely remember it was only his fourth birthday back in 1839 (Howard 1). Ya, me and Sam been friends ever since he moved here, best friends too, he was born an lived in Florida, Missouri prior to now. He moved here at the start of this year. See lots of people don't give me much thought cause me bein uneducated and havin a Pa like I do an all. That all changed though, Sam was the type dat even liked the niggers, so I be surprised if he thought of me differently than any other (Paine 4). Sam's family had'nt got that much money either but his Pa sure was one of them educated types. He was a lawyer and a judge and people looked up to him